Symetra Wins Silver Stevie® Award for “Bull or Bear: Brave It All”

Symetra received a Silver Stevie® Award in the “Marketing Campaign of the Year, Financial Products & Services” category for its Retirement Division’s multi-platform “Bull or Bear: Brave It All” campaign. The business awards were created in 2002 to recognize the achievements and positive contributions of organizations and working professionals worldwide. The 2025 honorees were announced on April 25 as part of the 23^rd annual American Business Awards®.

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The Bull or Bear campaign targets financial professionals helping their retirement clients navigate sometimes uncertain market conditions by educating them about solutions that can help them achieve success through all market cycles.

“We created Bull or Bear: Brave It All to support an ongoing need for education and desire for solutions,” said Courtney Ellis, vice president, Retirement Marketing, Internal Sales & Sales Effectiveness. “Bull or Bear is intended to evolve over time and demonstrate to financial professionals and distribution partners that Symetra can innovate and deliver solutions to help their clients work toward and achieve their goals. The campaign connects client needs with our product solutions and aligns with Symetra’s strategic vision of 'creating a world where more people have access to financial freedom.'”

Approachable and reassuring, the multi-platform campaign spans advertising, print, web, email and social media. It supported Retirement Division sales efforts, helping Symetra achieve record annuity sales goals in 2024.

More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. The wide range of categories included Marketing Campaign of the Year, Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Thought Leader of the Year, and App of the Year.

“Organizations across the United States continue to demonstrate resilience and innovation,” said Stevie Awards president Maggie Miller. “The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs.”

Details about The American Business Awards and the list of 2025 Stevie winners are available at www.StevieAwards.com/ABA.

About Symetra

Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation, a diversified financial services company based in Bellevue, Washington. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefit consultants, financial institutions, and independent financial professionals and insurance producers. For more information, visit www.symetra.com.

About The Stevie Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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