Jawa re-enters India with three new motorcycles starting Rs 1.5 lakh

The Jawa, Jawa forty two and Perak models of the motorcycle. (Source: Twitter/jawamotorcycles)

Classic Legends, a subsidiary of Mahindra & Mahindra, on Thursday relaunched iconic Czech motorcycle brand Jawa in India. It will launch three new models — Jawa Forty Two, Jawa and Jawa Perak — which will be priced between Rs 1.55 lakh and Rs 1.89 lakh.

In 2016, Mahindra and Mahindra had struck a deal with the Czechoslovakia-based motorcycle company, which allowed Classic Legends to launch and market bikes under the Jawa brand name in the country and east Asian markets. Jawa Yezdi was popular in India in the 60s and 70s. It stopped production in 1996. Mahindra group Chairman Anand Mahindra said that the company was not looking at volumes as the newly launched bikes are not for the mass segment. “It very very premium niche segment. Our job is to live up to the Jawa heritage. We are not fixated on the volumes right now,” he said while launching the bikes in Mumbai.

Mahindra also said that the focus was on the domestic market at present. The bikes are being produced at Mahindra’s manufacturing facility in Pithampur near Indore in Madhya Pradesh.