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Bridgestone EXEDRA Motorcycle Tires Featured as Original Equipment on Yamaha “Star Venture”

Bridgestone EXEDRA Motorcycle Tires Featured as Original Equipment on Yamaha “Star Venture”

Tokyo (June 7, 2017) - Bridgestone Corporation today announced that its EXEDRA G853(front) and EXEDRA G852(rear) tires will be original equipment on Yamaha Motor’s new Star Venture cruiser motorcycle announced earlier this week. The Star Venture will be Yamaha Motor’s category flagship motorcycle with high-quality finishes that include a large LCD screen, saddle bags and a touring trunk. Bridgestone EXEDRA tires contribute to the handling-stability and ride comfort of the all - new model, which will be available in the North American market in August 2017.

Bridgestone specially designed its EXEDRA tires for the Star Venture, optimizing the tire shape and structure for cruiser motorcycles. EXEDRA motorcycle tires are designed with superior shock-absorption technology, and also deliver the stability needed for straight-running, handling and steering responsiveness.

This motorcycle photograph has been approved by Yamaha Motor for use in this Bridgestone press release. Reproduction or reuse is strictly prohibited.

About Bridgestone Corporation: Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

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Distribution channels: Automotive Industry